.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, when accustomed to running into billions in financial backing annually, have actually raised almost $360 million until now this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a years, per Crunchbase records. That decline results from market concentration, heightened regulative stress, and economical uncertainties.ADWEEK talked with 5 VCs that continue to invest in adtech providers, even with these difficulties, about what they are actually searching for and what they prevent. Maybe unsurprisingly, these clients are actually targeting opportunities in privacy-focused innovations and industry-specific regions such as hooked up television.